The path forward is in your 'product operations'

Your ability to identify market opportunities, build solutions, and take them successfully to market is driven by your product operations. Our holistic view considers all of the aggregated conditions that lead to the output of your goods & services.

Measure Your Team Today

Self Assessment
Free
  • 1  Assessment
  • Individual Report
  • 15-Minute Call (optional)
Team Assessment
$490 $290
  • Unlimited Assessments
  • Compiled Team Report
  • Improvement Recommendations
Assessment + Workshop
$2200+
  • Team Assessment plus:
  • On-site or Virtual Session
  • Opportunity Report
  • Operational Plan

A way forward with the Product Blueprint

Understand where your precious product management time and resources should be spent for maximum customer value.

Discovery

execution

go to market

environment

organization

Product Blueprint is an operating framework for product teams to use inside their company to drive a common understanding of product. Its goal is to facilitate the end-to-end adoption and optimization of product resources, activities and practices while balancing the autonomy demanded by the product function.

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Framework Details

Team Environment

The human factors and interactions that define the organization and determine its potential.

Culture

Culture comprises the human qualities and emotions that can allow for an honest and transparent approach to the team's mission.
Levels:
Undeveloped, Growing, Stable, Strong, Empowering
Practices:
Openness, Empathy, Humility

Collaboration

Collaboration refers to the quality and efficiency of human interactions, both internally and with external partners.
Levels:
Lacking, Inefficient, Frequent, Intentional, Defining
Practices:
Teamwork, Network Structure, External Collaboration, Balance

Values

Values are the organization's collective compass, including core components such as ethics, trust, mission, respect & customer service.
Levels:
Missing, Vague, Established, Enabling, Differentiating
Practices:
Active Values, Trust & Empowerment

Organizational Dynamics

The ways in which the organization structures, coordinates and enables its people and resources

Structure

Structure looks at how the people are situated in an organization. It is specific to the business context, focusing on topics such as heirarchy, bandwidth and accountability.
Levels:
Unstructured, Inefficient, Suitable, Strong, Excellent
Practices:
Product Ownership, Organizational Alignment, Talent Inventory

Leadership

Leadership is the degree to which the people at the top of the org chart fully understand the potential of product in their organization and actively enable modern product practices.
Levels:
Nonexistent, Stagnant, Passive, Active, Trailblazing
Practices:
Executive Understanding, Executive Support, Team Management

Resources

Resources cover the both the financial intent and capacity to fund successful product execution, and the knowledge and training necessary to enable it.
Levels:
Starved, Bootstrapped, Floating, Funded, Invested
Practices:
Funding, Budgeting, Training & Development

Communication

Communication encompasses the transparent, broad and continual dissemination of goals, learnings and decisions.
Levels:
Counterproductive, Occasional, Regular, Healthy, Liberating
Practices:
Goals, Transparency, Organizational Learning

Product Discovery & Planning

Practices that reveal market opportunities and drive the strategy of product

Customer Understanding

Customer understanding requires direct interaction with customers, using specific methods to gather both qualitative and quantiative data that will inform the entire product lifecycle.
Levels:
Absent, Projected, Informed, Empathetic, Enlightened
Practices:
Customer Contact, Qualitative Analysis, Quantitative Analysis

Market Evaluation

Market evaluation is the process of understanding the business context of a potential customer solution. Analysis of the target market landscape and competitive dynamics are used to identify areas of opportunity.
Levels:
Blind, Cursory, Defensive, Offensive, Sophisticated
Practices:
Customer Segmentation, Competitive Landscape, Opportunity Identification

Business Planning

Business planning includes a wide range of critical preparatory initiatives, from metrics and pricing to packaging and content.
Levels:
Minimal, Patchy, Broad, Comprehensive, Exhaustive
Practices:
Business Case, Business Plan & Modeling, Product Strategy, Pricing & Packaging

Product Planning

Product planning uses customer and market research to transform ideas into blueprints for desirable, feasible and viable solutions.
Levels:
Minimal, Casual, Validated, Novel, Groundbreaking
Practices:
User Personas, Ideation, Product Prototyping & Validation, Product Metrics, Product Roadmap

Portfolio Management

Portfolio management is the oversight at an organizational level that ensures the breadth and specifics of individual products are and remain suitable for the overall vision and goals.
Levels:
Siloed, Hesitant, Effective, Transparent, Powerful
Practices:
Portfolio Management, Prioritization Decisions, Maintain / Sunset

Product Execution

Core processes to design, deliver and maintain the product

Development Methodology

Development methodologies can vary, but the key is using modern development stacks that are appropriate for the future of the organization and are capably supported by the engineering team.
Levels:
Obsolete, Progressing, Stable, Thriving, Leading
Practices:
Development Approach, Technology Framework(s), Go / No-go Commitment

Design

Design evolves the prototype from minimum viable product through full UI/UX design, including the architecture of the entire product experience. Much of this work is critically done before engineering begins their work.
Levels:
Absent, Concurrent, Planned, Synergistic, Superior
Practices:
High Fidelity UI Design, Minimally Viable Product (MVP), Product Architecture

Build

Build lays down the foundation for engineering success: the translation of customer insights and the solution concept into specific user stories, requirements and testing plans.
Levels:
Lacking, Ad hoc, Adequate, Strong, Exceptional
Practices:
Scenarios & User Stories, Requirements Management, Product Performance Testing, Acceptance Testing

Release

Release covers the processes and procedures that get product out the door on-time, bug-free and at or above customer expectations.
Levels:
Painful, Messy, Clean, Robust, Ideal
Practices:
Integration Testing, Deliverable, Timing, Automation

Feedback Loop

Feedback loops gather information from customers, team members and external partners that can improve all aspects of product performance.
Levels:
Oblivious, Aware, Understanding, Active, Passionate
Practices:
Usability Testing, Maintanence & Issue Resolution

Product Go-To-Market

The preparations and tactics that launch and support successful products

Launch Planning

Launch planning includes all of the efforts made to prepare both the product and the supporting staff for successful introduction of the product to market.
Levels:
Naked, Prepped, Deliberate, Enabled, Exploited
Practices:
Product Positioning, Product Training

Marketing

Marketing includes the application of a meaningful value proposition to a strategy that educates and converts existing and new customers.
Levels:
Wishful, Hopeful, Intentional, Activating, Galvanizing
Practices:
Marketing Plan, Value Proposition, Customer Acquisition, Evangelism & Thought Leadership

Sales & Support

Sales includes the organization's efforts to plan and manage the entire customer sales lifecycle, from lead to conversion to retention.
Levels:
Nonexistent, Basic, Active, Growing, Soaring
Practices:
Sales Plan, Sales Tools, Lead Conversion & Pre-Sales, Customer Relationship Management, Customer Retention