The human factors and interactions that define the organization and determine its potential.
Culture comprises the human qualities and emotions that can allow for an honest and transparent approach to the team's mission.
Undeveloped, Growing, Stable, Strong, Empowering
Openness, Empathy, Humility
Collaboration refers to the quality and efficiency of human interactions, both internally and with external partners.
Lacking, Inefficient, Frequent, Intentional, Defining
Teamwork, Network Structure, External Collaboration, Balance
Values are the organization's collective compass, including core components such as ethics, trust, mission, respect & customer service.
Missing, Vague, Established, Enabling, Differentiating
Active Values, Trust & Empowerment
The ways in which the organization structures, coordinates and enables its people and resources
Structure looks at how the people are situated in an organization. It is specific to the business context, focusing on topics such as heirarchy, bandwidth and accountability.
Unstructured, Inefficient, Suitable, Strong, Excellent
Product Ownership, Organizational Alignment, Talent Inventory
Leadership is the degree to which the people at the top of the org chart fully understand the potential of product in their organization and actively enable modern product practices.
Nonexistent, Stagnant, Passive, Active, Trailblazing
Executive Understanding, Executive Support, Team Management
Resources cover the both the financial intent and capacity to fund successful product execution, and the knowledge and training necessary to enable it.
Starved, Bootstrapped, Floating, Funded, Invested
Funding, Budgeting, Training & Development
Communication encompasses the transparent, broad and continual dissemination of goals, learnings and decisions.
Counterproductive, Occasional, Regular, Healthy, Liberating
Goals, Transparency, Organizational Learning
Practices that reveal market opportunities and drive the strategy of product
Customer understanding requires direct interaction with customers, using specific methods to gather both qualitative and quantiative data that will inform the entire product lifecycle.
Absent, Projected, Informed, Empathetic, Enlightened
Customer Contact, Qualitative Analysis, Quantitative Analysis
Market evaluation is the process of understanding the business context of a potential customer solution. Analysis of the target market landscape and competitive dynamics are used to identify areas of opportunity.
Blind, Cursory, Defensive, Offensive, Sophisticated
Customer Segmentation, Competitive Landscape, Opportunity Identification
Business planning includes a wide range of critical preparatory initiatives, from metrics and pricing to packaging and content.
Minimal, Patchy, Broad, Comprehensive, Exhaustive
Business Case, Business Plan & Modeling, Product Strategy, Pricing & Packaging
Product planning uses customer and market research to transform ideas into blueprints for desirable, feasible and viable solutions.
Minimal, Casual, Validated, Novel, Groundbreaking
User Personas, Ideation, Product Prototyping & Validation, Product Metrics, Product Roadmap
Portfolio management is the oversight at an organizational level that ensures the breadth and specifics of individual products are and remain suitable for the overall vision and goals.
Siloed, Hesitant, Effective, Transparent, Powerful
Portfolio Management, Prioritization Decisions, Maintain / Sunset
Core processes to design, deliver and maintain the product
Development methodologies can vary, but the key is using modern development stacks that are appropriate for the future of the organization and are capably supported by the engineering team.
Obsolete, Progressing, Stable, Thriving, Leading
Development Approach, Technology Framework(s), Go / No-go Commitment
Design evolves the prototype from minimum viable product through full UI/UX design, including the architecture of the entire product experience. Much of this work is critically done before engineering begins their work.
Absent, Concurrent, Planned, Synergistic, Superior
High Fidelity UI Design, Minimally Viable Product (MVP), Product Architecture
Build lays down the foundation for engineering success: the translation of customer insights and the solution concept into specific user stories, requirements and testing plans.
Lacking, Ad hoc, Adequate, Strong, Exceptional
Scenarios & User Stories, Requirements Management, Product Performance Testing, Acceptance Testing
Release covers the processes and procedures that get product out the door on-time, bug-free and at or above customer expectations.
Painful, Messy, Clean, Robust, Ideal
Integration Testing, Deliverable, Timing, Automation
Feedback loops gather information from customers, team members and external partners that can improve all aspects of product performance.
Oblivious, Aware, Understanding, Active, Passionate
Usability Testing, Maintanence & Issue Resolution
The preparations and tactics that launch and support successful products
Launch planning includes all of the efforts made to prepare both the product and the supporting staff for successful introduction of the product to market.
Naked, Prepped, Deliberate, Enabled, Exploited
Product Positioning, Product Training
Marketing includes the application of a meaningful value proposition to a strategy that educates and converts existing and new customers.
Wishful, Hopeful, Intentional, Activating, Galvanizing
Marketing Plan, Value Proposition, Customer Acquisition, Evangelism & Thought Leadership
Sales & Support
Sales includes the organization's efforts to plan and manage the entire customer sales lifecycle, from lead to conversion to retention.
Nonexistent, Basic, Active, Growing, Soaring
Sales Plan, Sales Tools, Lead Conversion & Pre-Sales, Customer Relationship Management, Customer Retention